UBD SBE Hosts Inaugural ICBEF
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Universiti Brunei Darussalam's School of Business and Economics (UBD SBE) officiated its first International Conference on Business, Economics and Finance (ICBEF) at the Senate Room, Chancellor Hall, UBD.

The two-day conference features 60 papers presented by speakers from 14 countries conducted in parallel sessions covering areas such as Islamic Finance, Marketing, Labour Economics, Accounting, Managing Strategies, Asset Management and Economics, Corporate Finance and Governance, Human Resource Management, International Economics, Business Strategies and Entrepreneurship, Financial Institutions and Market, Information Management as well as Economics Policy and Development. The conference brings together presenters from UBD, practitioners in government organisations, research institutions and local businesses as well as academia from international universities, sharing invaluable knowledge and experience while providing insight into key sustainable practices for organisations.

At the opening ceremony, Dean of UBD SBE Professor Ahmed Masood Khalid addressed the conference's theme "Change, Challenges and Opportunities: Strategies for a Sustainable Future in Asia", saying that the conference is timely in providing researchers a platform to discuss issues pertaining to sustainable business development and successful business practices.

Social changes and economic shifts in Asia, coupled with recent financial crises, pose significant challenges to sustainable development and business practices worldwide. The urgency in developing, planning and implementing sustainable strategies enables and ensures productivity and viability of businesses. New opportunities also are opening up, requiring innovative strategies at all levels to ensure worker productivity and successful business practices.

The conference calls for in-depth discussion to identify new sources of opportunities, exploring new strategies that enable changes, enhance sustainable growth and meet rising challenges facing firms in Asia. The potential growth of the region calls for this collaboration between universities, research institutes and government agencies in order to advance new knowledge on required institutional changes in addition to sustainable business practices.

Professor Charles Horioka, Vice-President and Research Professor at the Asian Growth Research Institute, Japan, kicked off the conference with a keynote address entitled "Do people leave bequests? If so, why and does it matter?" The conference also features invited guest speaker Professor Guler Aras, a Professor of Finance and Accounting at Yildiz Technical University, Turkey and also the Founding Director, YTU Center for Finance, Governance & Sustainability, presenting the topic "Integrated Approach to Corporate Sustainability."

One of the highlights of the conference is a discussion on "Sustainable business practices: Opportunities and challenges in the Asian context" with a panel consisting of Dr Adrian Wilkinson, a professor in Human Resources at Griffith University, Australia and Director of the Center for Work, Organization and Wellbeing; Soon Loo, CEO of Brunei Economic Development Board (BEDB); Roman Zytek, Economic Policy and Investment Advisor; and Dr Nur Rahman, CEO of Brunei Halal Foods.

At the end of the two-day conference, there will also be awards presented to best papers on the fields of Business, Economics and Finance.

UBD SBE aims to be an academic leader in the area of Business, Economics and Finance through its range of degree, Masters and PhD programmes which include modules customised to produce graduates with marketable skills and leadership qualities in line with the contemporary needs of organisations in an increasingly competitive and globalised world.

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